40% Of YouTube Channels Could Be Cut As Google Starts New Round Of Funding | Fast Company

November 12, 2012

Given the fact that TV viewing is becoming increasingly Internet-centric, Google has decided it wants a slice of that pie. Hence the drive to monetize YouTube by reaping the advertising revenue from more sophisticated content than viral videos, and partnering up with established broadcasters who know what they are doing. For a good-ish idea of which channels will survive, it’s worth looking at the advertising industry’s rankings here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: