40% Of YouTube Channels Could Be Cut As Google Starts New Round Of Funding | Fast Company

November 12, 2012

Given the fact that TV viewing is becoming increasingly Internet-centric, Google has decided it wants a slice of that pie. Hence the drive to monetize YouTube by reaping the advertising revenue from more sophisticated content than viral videos, and partnering up with established broadcasters who know what they are doing. For a good-ish idea of which channels will survive, it’s worth looking at the advertising industry’s rankings here.
http://www.onlywire.com/r/110430491

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