Archive for January, 2013

Authors, Readers and Discoverability in the new age of publishing

January 22, 2013

We are now in a period of disintermediation which essentially means the number of entities in the supply chain between the content creator and the customer have been reduced. The reason for this is because the supply channel has become incredibly efficient and cost effective. If you can type up a book in Word, you can publish it digitally on platforms like Kindle and Smashwords.


Do You Write a Blog? Here’s Why You Must Set Up Google Authorship Now (And How to Do It) | Constant Contact Blogs

January 22, 2013

If you’ve been searching Google lately, then you’ve probably noticed that some results have a picture next to them. That’s a sign that the author has integrated Google Authorship with their blog. Google Authorship essentially links the content you publish on your blog to your Google+ profile. This link between the author and the content they create will eventually have a bigger impact on search results when Google introduces its AuthorRank algorithm later this year.

What is Google AuthorRank and Why Should You Care? | Constant Contact Blogs

January 22, 2013

Since the rise of Google search, rankings have been determined in large part by the number of inbound links your website or blog accrues. The logic behind the search algorithm (that is, what ranks one website ahead of another) sees other websites linking to yours as validation for your content and acts as a signal of relevance on which Google ultimately ranks your content.

The Role of the Writer in the Social Media Age

January 22, 2013

The problem with this Elysian view of writing and publishing is that it sets the writer up as someone possessing a unique genetic code and the skill to actualise it so that his work can be brought to life. In the days when my short stories were appearing in literary magazines and my poetry was earning me enough to buy myself the odd cup of coffee at the University cafeteria I used to think that writing was a divine message and the writer the chosen messenger. No one else could hear the words that fell down from the heavens but him and his task was to capture them and commit them to print.

A Casualty on the Battlefield of Amazon’s Partisan Book Reviews –

January 21, 2013

They bombarded Amazon with dozens of one-star takedowns, succeeded in getting several favorable notices erased and even took credit for Amazon’s briefly removing the book from sale.