Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity Culture Commerce

February 24, 2013

Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message. 61 Comments inShare In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. http://www.onlywire.com/r/119040276

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